Guide
Everything you need to know about running your shop
Shop Customization
Accessing Shop Editor
From your dashboard, click the shop link to open your shop. Once on your shop page, click the "Edit Shop" button in the top right to open the visual editor.
The editor slides out from the side, letting you make changes and see them update in real-time. You can customize your logo, header, background, layout, and more.
Start simple: You don't need to configure everything at once. Upload your logo, pick a background color, and you're ready to sell. You can always refine your shop's look later.
Note: Add Products First
You'll need at least one product in your Inventory before the shop editor becomes fully useful. The editor shows your actual products, so add products first to see how your customizations look.
Additional Settings (Optional)
Beyond the visual shop editor, you can configure additional branding options in Settings → Business tab → SEO & Social Sharing:
- Favicon: The small icon that appears in browser tabs
- Social Share Image: The image shown when your shop is shared on social media
And in Settings → Business tab → Contact Information:
- Business Name: Displayed in emails and receipts
- Support Email: Where customer inquiries are sent
These are optional but recommended for a professional, polished storefront.
Customization Options
The shop editor has several tabs. Here's what each one controls:
Branding:
- Logo: Upload your logo (displays in shop header)
- Background: Choose from 20 preset colors or upload a background image
- Font: Choose a font for your shop text
Header Layout: (how your navigation and logo are arranged)
- Default: Logo on the left, checkout cart on the right
- Centered: Large centered logo
- Stacked: Navigation on top, separator line, then a big logo below
Main Shop Image (Header Type): (the large image/video at the top of your shop)
- Banner: Standard banner image across the top
- Full Screen: Hero image spanning full viewport height
- Split Layout: Image on left, text on right
- Video Header: Autoplay video background (Growth+ only)
- Header Text: Add custom text overlay on headers
- Header Brightness: Dark or Light theme for text readability
Social Links:
- Instagram, TikTok, X (Twitter), Facebook, Threads, YouTube, Substack, Medium, Pinterest, Snapchat
- Icons appear in shop header with smart color detection
Product Layout: (how products are displayed)
- Grid: Classic product grid (3 columns)
- Editorial 1: Magazine-style layout with varied product sizes
- Editorial 2: Alternative magazine-style layout
- Category Filter: Toggle to show/hide category filter bar (Pro)
- Image Fit: Fill, Contain, or Fit modes for product images
Email Capture (Growth+):
- Add an email signup form to your shop to build your mailing list
PDP (Product Detail Page) Customization:
- Customize how individual product pages look
- Control image gallery style, layout, and more
Custom Pages:
- Header Pages: Basic: 1 page, Growth: 2 pages, Pro: 3 pages
- Footer Pages: Growth: 1 page, Pro: 3 pages
- Add custom content pages (About, FAQ, Shipping Info, etc.)
Footer Options:
- Basic: Default footer style with AdaptiveShop branding
- Growth & Pro: 3 footer styles (Default, Card, Expanded) + option to hide branding
Search with Recommendations (Growth & Pro):
- Adds a search bar to your shop for customers to find products quickly
- Shows smart recommendations as customers type
- Helps customers discover products they might have missed
Categories & Filtering (Pro):
- Organize products into categories (e.g., T-Shirts, Hoodies, Accessories)
- Customers can filter by category on your shop page
- Essential for shops with many products
Mobile Responsive
All shop layouts are automatically optimized for mobile devices. No extra work needed!
Custom Domain Growth & Pro
What is a Custom Domain?
Instead of using adaptiveshop.ai/shop/your-id, connect your own domain like shop.yourbrand.com.
- Professional Branding: Customers see your domain, not ours
- Better SEO: Build authority on your own domain
- Trust: Customers recognize and trust your brand URL
Connecting Your Domain
What is DNS? DNS is like the internet's address book. When you add a CNAME record, you're telling the internet "when someone visits shop.yourbrand.com, send them to my AdaptiveShop store." Your domain registrar (like GoDaddy, Namecheap, or Cloudflare) has a DNS settings page where you add this record.
- Go to Settings → Integrations tab → Custom Domain
- Enter your domain (e.g., shop.yourbrand.com)
- Copy the CNAME record shown and add it to your DNS settings at your domain registrar
- Click Verify once DNS propagates
- SSL certificate is automatically provisioned (gives you the secure padlock icon)
Be patient: DNS changes can take anywhere from a few minutes to 48 hours to propagate worldwide. If verification fails, wait a few hours and try again.
Subdomain Recommended
We recommend using a subdomain (shop.yourbrand.com) rather than your root domain. This keeps your main website separate and makes DNS configuration simpler.
External Integrations Pro
Google Analytics 4
Pro merchants can connect Google Analytics 4 to track visitor behavior directly in Google's dashboard.
How to Connect:
- Go to analytics.google.com and create a property for your shop
- In your GA4 property, go to Admin → Data Streams
- Copy your Measurement ID (starts with "G-")
- In AdaptiveShop, go to Settings → Pro Features tab → Google Analytics 4
- Paste your Measurement ID and click Save
What You Can Track:
- Page Views: See which shop and product pages visitors view
- Traffic Sources: Understand where visitors come from
- User Behavior: Time on page, bounce rate, navigation paths
- Remarketing Audiences: Build audiences for Google Ads campaigns
- Custom Reports: Create detailed reports in GA4 dashboard
Note on Data
GA4 tracking is separate from AdaptiveShop's built-in analytics. GA4 data is stored and processed by Google according to their privacy policies. You view GA4 data in Google's Analytics dashboard, not in AdaptiveShop.
Google Shopping Feed
Pro merchants can sync their products to Google Shopping, making them appear in Google search results and eligible for Shopping ads.
What is Google Shopping?
- Free Product Listings: Your products can appear in Google search results at no cost
- Shopping Ads: Run paid Shopping campaigns (Performance Max) in Google Ads
- Increased Visibility: Reach customers actively searching for products like yours
Requirements:
- Pro subscription on AdaptiveShop
- A Google Merchant Center account (free to create)
- At least one active product in your catalog
How to Connect:
- Create a Google Merchant Center account if you don't have one
- In AdaptiveShop, go to Settings → Pro Features tab → Google Shopping Feed
- Enable the feed using the toggle
- Copy your unique feed URL
- In Google Merchant Center:
- Go to Products → Feeds
- Click Add feed (or the + button)
- Select your target country and language
- Choose Scheduled fetch as the input method
- Paste your AdaptiveShop feed URL
- Set fetch frequency to Daily (recommended)
- Click Create feed to complete setup
What Gets Synced:
- Product Title & Description: Your product names and descriptions
- Price: Current price including any variant price offsets
- Images: Product and variant images
- Availability: In stock or out of stock based on inventory
- Variants: Color, size, and other variant attributes
- Product Links: Direct links to your product pages
Products Not Showing?
Google reviews products before they appear in Shopping. This can take 24-72 hours. Products may be disapproved if they lack quality images, have incomplete descriptions, or violate Google's policies. Check your Merchant Center dashboard for specific issues.
Feed Updates
Your feed automatically reflects changes to your products. When you update prices, inventory, or descriptions, Google will pick up the changes on their next fetch (usually within 24 hours with daily fetching).
Pinterest Catalog
Pro merchants can sync their products to Pinterest, creating Product Pins that show pricing and availability directly in Pinterest search and feeds.
What is Pinterest Catalog?
- Product Pins: Your products appear with price, availability, and direct links to buy
- Pinterest Shopping: Appear in Pinterest's shopping search and recommendations
- Shopping Ads: Run paid Pinterest Shopping campaigns to reach more customers
- Shop Tab: Products appear in the Shop tab on your Pinterest profile
Requirements:
- Pro subscription on AdaptiveShop
- A Pinterest Business account (free to create)
- At least one active product in your catalog
How to Connect:
- Create a Pinterest Business account if you don't have one
- In AdaptiveShop, go to Settings → Pro Features tab → Pinterest Catalog
- Enable the feed using the toggle
- Copy your unique feed URL
- In Pinterest Business:
- Go to Ads → Catalogs
- Click Create catalog (if you don't have one)
- Click Add data source
- Select URL as the source type
- Paste your AdaptiveShop feed URL
- Set fetch frequency to Daily
- Click Create to complete setup
What Gets Synced:
- Product Title & Description: Your product names and descriptions
- Price: Current price including any variant price offsets
- Images: Product and variant images (Pinterest recommends 2:3 ratio)
- Availability: In stock or out of stock based on inventory
- Variants: Color, size, and other variant attributes
- Product Links: Direct links to your product pages
Products Not Showing?
Pinterest reviews products before they appear. This can take 24-48 hours for initial approval. Products may be rejected if they have low-quality images or violate Pinterest's merchant guidelines. Check your Catalogs dashboard for specific issues.
Image Tips for Pinterest
Pinterest recommends 2:3 aspect ratio images (1000x1500px) for best display. Vertical images perform better on Pinterest. Avoid watermarks, text overlays, and low-resolution images.
Team Members Pro
What are Team Members?
Pro merchants can invite up to 2 team members to help manage their shop. Team members can access your dashboard and perform most tasks, while sensitive settings remain restricted to the store owner.
Inviting Team Members
Step-by-Step:
- Go to Settings → Pro Features tab → Team Members
- Click "Invite Team Member"
- Enter their email address
- Click "Send Invitation"
- They'll receive an email with a link to join your team
- Once they accept, they'll appear as "Active" in your team list
Note: Invitations expire after 7 days. You can resend the invitation if it expires.
What Team Members Can Do
- Manage products and inventory
- Process and fulfill orders
- View analytics and performance metrics
- Customize shop appearance
- Update shipping and returns policies
- Add tracking numbers and ship orders
What Team Members Cannot Do
- Access billing or subscription settings
- Manage Stripe connection
- Invite or remove other team members
- Access ShipEngine API keys
- Access POD provider API keys
- Delete the account
Removing Team Members
To remove a team member:
- Go to Settings → Pro Features tab → Team Members
- Find the team member you want to remove
- Click the trash icon next to their name
- Confirm the removal
They'll immediately lose access to your dashboard and receive a notification email.
Pro Feature
Team members is only available on the Pro tier. Basic and Growth merchants will see an upgrade prompt in the Team Members section.