Guide
Everything you need to know about running your shop
Shop Customization
Accessing Shop Editor
Go to your shop page (adaptiveshop.ai/shop/[your-id]) and click "Customize Shop" in the top right.
A slide-out editor opens where you can make changes and see them update in real-time.
Customization Options
Branding:
- Logo: Upload your logo (displays in shop header)
- Background: Choose from 20 preset colors or upload a background image
Shop Header:
- Full-Screen Image: Hero image spanning full width
- Video Header: Autoplay video background
- Split Layout: Image on left, text on right
- Header Text: Add custom text overlay on headers
- Theme: Light or dark text (auto-detects best contrast)
Social Links:
- Instagram, TikTok, YouTube, Substack, Medium
- Icons appear in shop header with smart color detection
Layout Options:
- Grid: Classic product grid (3 columns)
- Editorial: Magazine-style layout with featured products
- Blocks: Text areas with gradient overlays
Custom Pages:
- Header Pages: Basic: 1 page, Growth: 2 pages, Pro: 3 pages
- Footer Pages: Growth: 1 page, Pro: 3 pages
- Add custom content pages (About, FAQ, Shipping Info, etc.)
Footer Options:
- Basic: Default footer style with AdaptiveShop branding
- Growth & Pro: 3 footer styles (Default, Card, Expanded) + option to hide branding
Search with Recommendations (Growth & Pro):
- Adds a search bar to your shop for customers to find products quickly
- Shows smart recommendations as customers type
- Helps customers discover products they might have missed
Categories & Filtering (Pro):
- Organize products into categories (e.g., T-Shirts, Hoodies, Accessories)
- Customers can filter by category on your shop page
- Essential for shops with many products
Mobile Responsive
All shop layouts are automatically optimized for mobile devices. No extra work needed!
Custom Domain Growth & Pro
What is a Custom Domain?
Instead of using adaptiveshop.ai/shop/your-id, connect your own domain like shop.yourbrand.com.
- Professional Branding: Customers see your domain, not ours
- Better SEO: Build authority on your own domain
- Trust: Customers recognize and trust your brand URL
Connecting Your Domain
- Go to Settings → Custom Domain
- Enter your domain (e.g., shop.yourbrand.com)
- Add the CNAME record shown to your DNS settings
- Click Verify once DNS propagates (can take up to 48 hours)
- SSL certificate is automatically provisioned
Subdomain Recommended
We recommend using a subdomain (shop.yourbrand.com) rather than your root domain. This keeps your main website separate and makes DNS configuration simpler.
External Integrations Pro
Google Analytics 4
Pro merchants can connect Google Analytics 4 to track visitor behavior directly in Google's dashboard.
How to Connect:
- Go to analytics.google.com and create a property for your shop
- In your GA4 property, go to Admin → Data Streams
- Copy your Measurement ID (starts with "G-")
- In AdaptiveShop, go to Settings → Google Analytics
- Paste your Measurement ID and click Save
What You Can Track:
- Page Views: See which shop and product pages visitors view
- Traffic Sources: Understand where visitors come from
- User Behavior: Time on page, bounce rate, navigation paths
- Remarketing Audiences: Build audiences for Google Ads campaigns
- Custom Reports: Create detailed reports in GA4 dashboard
Note on Data
GA4 tracking is separate from AdaptiveShop's built-in analytics. GA4 data is stored and processed by Google according to their privacy policies. You view GA4 data in Google's Analytics dashboard, not in AdaptiveShop.
Google Shopping Feed
Pro merchants can sync their products to Google Shopping, making them appear in Google search results and eligible for Shopping ads.
What is Google Shopping?
- Free Product Listings: Your products can appear in Google search results at no cost
- Shopping Ads: Run paid Shopping campaigns (Performance Max) in Google Ads
- Increased Visibility: Reach customers actively searching for products like yours
Requirements:
- Pro subscription on AdaptiveShop
- A Google Merchant Center account (free to create)
- At least one active product in your catalog
How to Connect:
- Create a Google Merchant Center account if you don't have one
- In AdaptiveShop, go to Settings → Google Shopping Feed
- Enable the feed using the toggle
- Copy your unique feed URL
- In Google Merchant Center:
- Go to Products → Feeds
- Click Add feed (or the + button)
- Select your target country and language
- Choose Scheduled fetch as the input method
- Paste your AdaptiveShop feed URL
- Set fetch frequency to Daily (recommended)
- Click Create feed to complete setup
What Gets Synced:
- Product Title & Description: Your product names and descriptions
- Price: Current price including any variant price offsets
- Images: Product and variant images
- Availability: In stock or out of stock based on inventory
- Variants: Color, size, and other variant attributes
- Product Links: Direct links to your product pages
Products Not Showing?
Google reviews products before they appear in Shopping. This can take 24-72 hours. Products may be disapproved if they lack quality images, have incomplete descriptions, or violate Google's policies. Check your Merchant Center dashboard for specific issues.
Feed Updates
Your feed automatically reflects changes to your products. When you update prices, inventory, or descriptions, Google will pick up the changes on their next fetch (usually within 24 hours with daily fetching).
Pinterest Catalog
Pro merchants can sync their products to Pinterest, creating Product Pins that show pricing and availability directly in Pinterest search and feeds.
What is Pinterest Catalog?
- Product Pins: Your products appear with price, availability, and direct links to buy
- Pinterest Shopping: Appear in Pinterest's shopping search and recommendations
- Shopping Ads: Run paid Pinterest Shopping campaigns to reach more customers
- Shop Tab: Products appear in the Shop tab on your Pinterest profile
Requirements:
- Pro subscription on AdaptiveShop
- A Pinterest Business account (free to create)
- At least one active product in your catalog
How to Connect:
- Create a Pinterest Business account if you don't have one
- In AdaptiveShop, go to Settings → Pinterest Catalog
- Enable the feed using the toggle
- Copy your unique feed URL
- In Pinterest Business:
- Go to Ads → Catalogs
- Click Create catalog (if you don't have one)
- Click Add data source
- Select URL as the source type
- Paste your AdaptiveShop feed URL
- Set fetch frequency to Daily
- Click Create to complete setup
What Gets Synced:
- Product Title & Description: Your product names and descriptions
- Price: Current price including any variant price offsets
- Images: Product and variant images (Pinterest recommends 2:3 ratio)
- Availability: In stock or out of stock based on inventory
- Variants: Color, size, and other variant attributes
- Product Links: Direct links to your product pages
Products Not Showing?
Pinterest reviews products before they appear. This can take 24-48 hours for initial approval. Products may be rejected if they have low-quality images or violate Pinterest's merchant guidelines. Check your Catalogs dashboard for specific issues.
Image Tips for Pinterest
Pinterest recommends 2:3 aspect ratio images (1000x1500px) for best display. Vertical images perform better on Pinterest. Avoid watermarks, text overlays, and low-resolution images.
Team Members Pro
What are Team Members?
Pro merchants can invite up to 2 team members to help manage their shop. Team members can access your dashboard and perform most tasks, while sensitive settings remain restricted to the store owner.
Inviting Team Members
Step-by-Step:
- Go to Settings → Team Members
- Click "Invite Team Member"
- Enter their email address
- Click "Send Invitation"
- They'll receive an email with a link to join your team
- Once they accept, they'll appear as "Active" in your team list
Note: Invitations expire after 7 days. You can resend the invitation if it expires.
What Team Members Can Do
- Manage products and inventory
- Process and fulfill orders
- View analytics and performance metrics
- Customize shop appearance
- Update shipping and returns policies
- Add tracking numbers and ship orders
What Team Members Cannot Do
- Access billing or subscription settings
- Manage Stripe connection
- Invite or remove other team members
- Access ShipEngine API keys
- Access POD provider API keys
- Delete the account
Removing Team Members
To remove a team member:
- Go to Settings → Team Members
- Find the team member you want to remove
- Click the trash icon next to their name
- Confirm the removal
They'll immediately lose access to your dashboard and receive a notification email.
Pro Feature
Team members is only available on the Pro tier. Basic and Growth merchants will see an upgrade prompt in the Team Members section.